With recent NPD data showing a healthy rise in the Kidult sector The Outdoor Toy Awards have leapt on this opportunity to introduce a brand new category for 2018. The category is defined by the organizer of the event, Toyology’s Stuart Austin as anything that can be enjoyed by an 18+ year old in the sun, whether in collaboration with their kids or friends.
“We did think at first it might just be electric scooters and skateboards or kite buggies and boards but we’ve had requests from Zorb Ball manufacturers, outdoor poll table distributors and several inflatable outfits asking where they might sit in the category list” said Austin.
So, Toyology created a new one and hope that, as well as having a multitude of kids outdoor toy brands on-board including Hasbro, Zuru, Sportspower, Feber, Little Tikes, Rollplay, Hasbro, JCB, Funrise, Character and Flair.
The awards partnership with DC Thompson and social media starts Amazing Arabella and Jaadin the kids should ensure a decent ROI for entrants with winners of course getting an even bigger boost.