The Outdoor Toy Awards 2018 are passionate about getting kids playing outdoors and the awards scheme is the perfect chance for brands to raise huge awareness in the run in to the summer holidays. The awards final will see the spotlight thrown onto ten toys, each one crowned champion in their category, with every shortlisted toy put through its paces by over 50 Toyminators aged 5-14 in our dedicated outdoor play space.
Organised by renowned industry experts Toyology, the Outdoor Toy Awards also announce a partnership with DC Thomson Media. Through their EPIC and Sweet magazines the Outdoor Toy Awards will reach an even wider audience with competitions and content on their magazine pages in the issues running into the summer holidays as well as activity on social channels.
And to boost that all-important pester-power, popular YouTube sensations Amazing Arabella and Jaadin the Kid will host the awards and share the created content with their legions of fans.
Their mum Shadia added “We’re delighted to be a part of this event, Kids love outdoor play and these latest toys are really the cream of the crop, we can wait to put them through their paces. These awards are great for inspiring kids to get out of the house to burn off some energy; keeping them entertained throughout the long summer holidays”.
“With Arabella and Jaadin on board we’re going to be taking the awards out to the biggest audience yet, we couldn’t be more thrilled to have such great talent on-board to spread the word. We’re counting down the sleeps right now” said Peter Jenkinson, founder of the awards.
The Outdoor Toy awards final will be live-streamed via Facebook where the ten winners in each category will be announced (alongside the runners-up). The announcements will be made ahead of the school summer holidays offering guidance for the perfect outdoor toys and products to choose for your summer staycations. For those that miss the LIVE excitement a video of the event will be available on YouTube.
Kirsty Matthews, Head of Magazine Marketing at DC Thomson said:
“We’re thrilled to be part of this outdoor adventure. Getting kids outdoors and active and having loads of fun is totally aligned with the messages from our magazines, we’re even hoping to get a trampoline installed in the offices very soon!”